ARABAWeb, by ARABA
Engineered like a product. Designed like a magazine.
Websites for founders who can tell clean from characterless. Art-directed, fast, and built by someone who ships real software. Not a template with your logo dropped in.
Selected work
Real, shipped, and mostly mine. That is the point.
I take few clients and build like an owner. So the proof is not a wall of logos, it is what I have actually put into production. Look at how these are made, not just how they look.
01olurabian.com
The site you are on. An editorial operator brand, five product pages, and two research papers, designed and engineered in-house. The whole thing is the standard this offer is built on.
invobi.app
A production payments SaaS. Three payment rails, 23 currencies, real users, real money moving. Not a landing page, a working product built and shipped end to end.
The research papers
Long-form writing engineered like print. Typography, pacing, a downloadable PDF, and performance most sites never attempt. Proof the craft holds at the hardest length, the long read.
Product films
Motion built in code with Remotion, not stock templates. Product films that explain a thing in fifteen seconds, the kind of motion most web shops cannot produce.
Why it is different
Editorial rigour and systems thinking. Rarely the same hands.
Most web work is one thing or the other. Pretty but slow, or fast but forgettable. This is both, because the person building it is an infrastructure engineer who art-directs. The sites are engineered the way a product is engineered and designed the way a magazine is designed. That combination is rare, and it is the whole offer.
The look flexes to your brand. The craft does not. Whether your site should feel like a magazine or a manifesto, restrained or loud, the taste and the engineering stay constant. Editorial is what I am known for and where I start. It is a signature, not the only door.
The offer
Four ways in.
The Launch Page
One page, done exceptionally. A launch, a campaign, a founder profile. Art-directed, responsive, performance-tuned, copy in your voice. About one to two weeks.
The Site
The full marketing site. Five to seven pages, a real design system foundation, motion where it means something, the editorial standard end to end. About three to five weeks.
The Flagship
The full build with everything that separates expensive from adequate. Documented design system, bespoke motion, performance engineered as a feature, a distinct visual identity. About six to eight weeks.
Care
Ongoing iteration and craft upkeep for a shipped site. New sections as you grow, performance passes, small design iterations. Not a marketing retainer.
These are premium, and meant to be. The site will look and perform like it cost more than this, and it will not look like anyone else's.
Start
Tell me what you are building.
A short note on the company and what the site has to do is enough to begin. I will tell you honestly whether I am the right build for it, and which rung fits.